Lovefilm slash unlimited DVD rental deal prices
CommentsLOVEFILM cut the cost of some of their most popular DVD rental deals last night.
An unlimited number of films a month, with two discs at home at a time, is now £9.99 a month.
That's a price cut of almost 25%, from £13.27.
New customers will be able to take advantage of the lower prices from today and, Lovefilm told us, the process of migrating existing subscribers to cheaper deals is "already underway".
Other price cuts are as follows:
- Unlimited DVD rentals, 3 discs at home: £13.27 (not an option previously)
- Unlimited DVD and game rental, 2 discs at home: £11.22 (was £14.99)
- Unlimited DVD and game rental, 3 discs at home: £14.99 (was £19.39)
The price change has already been applied to Lovefilm-powered Sofa Cinema, a Guardian site which has increasingly lost its own brand identity over the past few months.
Tesco DVD rental, also powered by Lovefilm, has yet to change its prices but we expect them to be cut just lower than Lovefilm's in line with the current agreement between the two. Watch this space.
Rejig to increase turnaround and streaming
There is another way to look at the Lovefilm price change, however.
It's not that they've decreased the standard price of their deals but that they've added an extra disc to every package.
There is now no unlimited DVD or DVD and games rental deal with just one disc out a time.
That should lead to higher turnaround times for customers, often dissatisfied at being left without a rental at home.
It should also encourage many that would otherwise have gone for rental deals capped at one, two, three or four discs a month to make the leap to unlimited.
Unlimited DVD rental deals are particularly significant for Lovefilm since those customers also get unlimited access to the service's online streaming library.
As we reported a few months ago, 67% of those that try Lovefilm streaming go on to become regular users, the highest try-to-buy conversion rate of any paid online streaming service.
This change could get even more people trying the service and, ultimately, more willing to pay for streaming online.
Comments
As a Tesco DVD rental member I asked when the prices will be reduced in line with those on the main Lovefilm site and got this reply "We would like to inform you that the package change is only for lovefilm, Unfortunately the tesco packages will remain same on your account."
Existing customers can migrate themselves by going to the account selection screen and choosing the cheaper deal.
Leave a comment
Send us your comments below and we'll add them to this page.
(Please read our comments disclaimer first though).
We need your email address in case we need to get in touch regarding your comment. We won't share your email address with anyone else and (unless you choose otherwise, e.g. by subscribing to our newsletter seperately) we'll only use it for the purposes of contacting you regarding this comment.
Please read the following notice:
This is a news article. As we don't update any news articles it may contain prices, deals or facts which are no longer available or are now inaccurate.
Please read our full disclaimer for other important information that relates to the information and service we provide and your use of this site.
If you would like to get in touch with us you can contact us here »
Have a suggestion?
If you've an idea for a topic or a story you think we should know about we'd love to hear from you. Find out more about contacting us and how you can get in touch here »
Rent Films »
Rent Games »
Free Trials »
LoveFilm Review »
Blockbuster Review »
DVD Rental Guide »
Why not have a look around our other price comparison sections?
We also cover credit cards, loans, current and savings accounts and home media and mobile including broadband and bundles.
Keep up to date with the latest deals, product updates and market news from the Choose team.
Simply fill in your details below...
Have an opinion, want to make a suggestion or just fancy a natter?
Get in touch and we'll be pleased to see what we can do.
Unfortunately, we can't always be as helpful as we'd like, but where we can't help we will try to point you in the right direction instead.
Please read more about contacting us and how to get in touch here »
Terms of Use | Disclaimer | Privacy | Cookies | Sitemap